NZPork’s focus is on providing services relating to these key areas:
One of the busiest areas for NZPork is in providing policy and advocacy for and on behalf of farmers. This is about being the voice of the industry with regulators and ensuring that what is best for farmers and their businesses is represented at all levels across local and central government. Policy and advocacy is largely delivered around, but not limited to, environmental, food safety and animal welfare issues. To find out more click here.
NZPork ensures that the industry’s interests are represented where environmental issues or regulations are concerned. Especially where there is potential to impact on farmers’ ability to continue to run their businesses. To find out more about how we work to preserve your right to farm click here.
The New Zealand pork industry is a modern, and innovative industry with forward momentum. To remain that, it requires access to new advances, technology and research that will keep it at the cutting edge. Businesses need to be in a position to take advantage of innovation that can improve their performance and enhance business returns. Keep reading about research and development here.
After several years’ absence from generic marketing of pork and pork products, the New Zealand pork industry decided to invest in raising the profile of its locally produced pork, bacon and ham. The goal of the market promotion campaign is to improve consumers’ perception of New Zealand pork and increase consumption. Click here to find out more.
People want and need to be able to find out about the industry easily. They need to like what they see so that they can trust the industry and what it is doing. Providing transparency about our industry, who producers are, what they do and what we’re proud of is the primary goal of NZPork communications.
Delivering effective communications for the industry includes supporting the market promotion campaign, the Directors, and industry members to build awareness of and confidence in the industry and its commitment to good practice. NZPork focuses on telling the industry story from the industry’s perspective in a compelling and transparent way.
Communications also supports maintaining and developing strong stakeholder relationships, including those with government, the media and other primary industry bodies.
NZPork represents the industry with the media and works hard to ensure that the reputation and perception of the industry remains positive and professional.
Keeping farmers informed is also a responsibility of the communications team at NZPork. You can find out about industry communications by clicking here.
In order to deliver services to the industry, NZPork must run the national office effectively. Managing and administering elections, Board Meetings, producing Annual Reports, providing financial and administrative services are just a few of the tasks that must be performed to ensure the smooth and efficient running of the business.
Additionally, NZPork must meet the requirements of the Pork Industry Act.